Setting up "Goals" can gear you up with critical information that can help you measure website and campaigns more effectively.
"Goals" can help you track more meaningful data beyond just the number of visitors to your website. Google Analytics Goals can track things like, time spent on each page, number of pages looked at and number of website enquiries or purchases made. The data from "Goals" can be a great tool to measure the effectiveness of a website or marketing campaigns, whether on digital or traditional media.
Our Directors, James and Brendan, have highlighted ways to make the most out of Google Analytics for your website. Check out their webchat to learn more and let us know what you think or share it with any of your friends who might find this useful!