Marketing

Facebook Marketing

Marketing campaigns that get you the best bang for your buck

Our in-house digital marketing specialists can create effective Facebook marketing campaigns for your business that are highly effective, while providing you with valuable data and lets us get the best bang for your buck.

Facebook marketing is much more than just "boosting" your posts. Facebook is one of the world's biggest social media platforms, so running marketing campaigns through the channel, is a highly effective way to engage your audience.

Unlike traditional media, our Facebook marketing campaigns allow you to track the performance of the campaign. Facebook provides clear, valuable data, which we use to refine your campaigns, giving you the best value for your spend.

To get the best results from your marketing campaigns, these are our 3 most important steps:

  • Set up target Facebook audiences - using your existing data, we develop smart audiences so we only target your ads to people who are likely to be interested.
  • Set up conversation tracking - we use tracking to easily monitor how many leads, sign-ups or sales were generated to see if the campaign has achieved it's goal
  • A/B Testing - we constantly test variables like ad type, headline and audiences to allow us to continually improve your return on investment.

Although many people know how to use Facebook, the trick is to understand how to make effective campaigns, AB test the results and be able to interpret the results. 

Our team of digital marketing specialists are ready to help you create effective marketing campaigns.

You should also consider the following marketing channels

Google AdWords     Email Marketing     TV, Radio & TV    

Want to explore your options? Talk to one of our marketing experts. 
Request Consultation

View some of our marketing case studies

Take a look at some of the marketing campaigns we've recently run for our clients. 

 

Prestige Pest Control


The Challenge

Based in the metropolitan suburbs of Brisbane, the new owners of 35-year-old business, Prestige Pest Control, had inherited a tired and out-of-date website. New kids on the block, they wanted to do some clever marketing to get their name and brand ‘out there’. Problem is, traditional marketing methods such as radio and TV ads are very expensive in downtown Brisvegas and out of the question for a small business like Prestige. They knew they had to tap into the powers of digital marketing….and that’s where we come in.

Why They Chose Us

Well, apart from the fact that we share a mutual disgust of cockroaches, we are also digital marketing experts with a team of copywriters, content creators and social media whizzes that, working with our in-house website designers, could make sure we created a website that helped Prestige top Google’s SEO rankings every single time. Let’s just say, we were super keen to help Prestige Pest Control in their quest to rid the world of creepy crawlies!

The Solution

 

The thing about pests is that they prefer to raise their ugly heads at specific times of year, meaning that Prestige Pest Control was likely to undertake seasonal promotion of their business – termites in summers, rats and mice in winter. Cockroaches all year round – yuck! 

With the company’s particular needs in mind, we designed a website that had unique landing pages, each representing their different services. High performing and modern landing pages with clear, ad-like banners, gave Prestige specific URLs to link to their Social Media and Google Adwords campaigns, meaning a higher Google quality score and better SEO results. The banners on the landing pages reflect the offer in the ad and, of course, contain a prominently positioned ‘Book Now’ button. There’s no messing about for the wannabe termite destroyer on this website….one click and Prestige Pest Control will be there to save the day! 

And, ok, we couldn’t help ourselves. Just for fun we added a ‘Spray the Bug’ game on the home page. Catch those nasty cockroaches if you can! But even if you can’t, you won’t forget this website. And of course, when it came to designing the perfect digital marketing campaign to get those click-throughs to the new website, we were the guys in the know too.

The Outcome

Prestige Pest Control have a brand new, modern and fit-for-purpose website with cleverly designed landing pages intended to optimise their digital marketing campaign. No longer do they have to spend thousands of dollars on expensive TV campaigns, their digital campaign, clicking through to their specialised, targeted and optimised website does the job for a fraction of the cost. Bye bye cockies!  

Visit the website Now!

 

Formidable Forklifts


The Challenge

If you want a new or second hand forklift, you shouldn’t fork around with anybody other than Formidable Forklifts! Based in Melbourne, the company uses a specialised database designed specifically for dealers of commercial vehicles, called Fastrack Dealer Net. The problem was that Formidable’s old website wasn’t integrating with or downloading from the database as well as it should, resulting in a messy and out-of-date site which was difficult for forklift buyers to navigate. What’s more, while Formidable sells its forklifts all over Australia, the website made it seem like they only operated in Victoria. Not so formidable!

Why They Chose Us

We are also formidable. Especially when it comes to web design and digital marketing. With experts in both sitting right here in the office, we knew we could design a formidable solution for the company.  Plus, we are experts in the database application that Formidable Forklift uses – Fastrack Dealer Net – because we were the ones that designed it in the first place. It was a match made in heaven.

The Solution

To start with we designed a new website for Formidable Forklifts that properly integrates to their database. Now, when you search for a forklift, the search results not only look good, they also pull up the appropriate information you’re likely to need as a discerning forklift buyer. Once you have found the forklift of your dreams you can easily get in touch to find out more or even arrange finance to buy it.

The next mission was to help Formidable Forklifts increase their market around Australia. To do this we created a landing page for each area they service including Brisbane, Sydney, Melbourne, Adelaide, Perth, Darwin and Hobart. Doing this helped to show Google  and website visitors that Formidable Forklifts was only not only formidable in Melbourne. We link Google Adwords to the specific landing page for the area we’re targeting and, voila, the search engine ranking skyrockets and people searching for a forklift in Brisbane are directed straight to our formidable friends. 

The Outcome

We worked hard with Formidable Forklifts to design a Google adwords campaign that would work spectacularly with the new website. Five months after the website launch the combination of the digital campaign and the easy-to-navigate website saw Formidable Forklifts have their best month ever and almost run out of forklifts to sell. Now that’s formidable! 
Visit the website Now!


Watch some of our marketing webchats

Our webchats explore topics related to digital marketing and how it relates to you. 

Digital Checklist for Transferring Business Ownership

In this week's webchat, our team discusses our top 7 digital checklist items to compile while buying or selling a business.

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Top 5 Beginner’s Tips for Facebook Business Pages

On this week's webchat, Our Digital Marketing Specialist John, reveals his top tips on how you can improve your Business Facebook Page without...

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The upcoming changes to Facebook could affect your business

In this week's webchat, Brendan and John talk about the upcoming changes to the Facebook news feed and how this change could effect your business.

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Free digital marketing workshops to make effective marketing your New Years resolution!

In this week’s webchat, Brendan reveals that 1300 Web Pro will be hosting two free digital marketing workshops.

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How to make the most out of Facebook marketing

In this week's webchat, Brendan introduces our new Digital Marketing Specialist, John and explores how to develop effective Facebook marketing...

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Changes making SSL Certificates even more important!

In this week's webchat, James and Kara explain why it's becoming increasingly important for all websites to get secure hosting, what's changing in...

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How can "big data" boost your small business?

In this week's webchat, James and Ryan discuss the value of "big data" and how your small business can use your own data to target your digital...

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Become more digital marketing savvy with our upcoming workshops

In collaboration with Toowoomba Chamber of Commerce and Toowoomba Regional Council, we are presenting digital marketing workshops in May. These...

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Make sure your business is equipped to deal with social media pressure

Social media can be a great tool for your business to engage with customers and build your reputation. However, as United Airlines demonstrated this...

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Facebook Lookalike Audiences help you clone your customers

By creating a profile of people that look similar to your current customer database, Facebook can help you advertise to people more likely to be...

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Facebook is stalking your customers, so you don't have to

A recent report found that Facebook knows us almost better than we know ourselves. Rather than spending time trying to discover what your customers...

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How do you come up with relevant, original content for Facebook posts, emails and your website?

It's important for any business to create captivating, high-quality content to attract new customers, rank with search engines, and position your...

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How Can AdWords Fill Trucks?

This week, Brendan is on location at Martin Transport to speak with business owner Craig. Together they will share with you how Google AdWords can...

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Using Facebook for national product reach

Inventor of the Prong gardening tool, Peter Nicol, talks about the success he has seen through using simple video ads on Facebook. Utilising Facebook...

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Is Google or Facebook better for your business?

James and Heather chat about the differences between Google and Facebooks services.

Both have free (organic) and paid options with their own benefits...

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How can "big data" boost your small business?

In this week's webchat, James and Ryan discuss the value of "big data" and how your small business can use your own data to target your digital...

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Get Started

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The Process

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Customer Support

With dedicated support specialists 1300 Web Pro is able to partner with your business for anything digital.

Client Support

Are you an existing customer requiring support?

  • Email Set Up

    Email set up instructions and Webmail Link.

  • Send Files

    Need to send us some pictures or video? Use this link to upload your files directly to us.

  • Remote support tool

    Existing clients can use the below link to launch our Remote Support tool.

Pro-Active Support Plans

Like a car, your website needs some regular attention to stay at its best. Our support packages are designed to keep your website current, relevant, ranking on Google and continually improving from launch date to its last day.

Find out more about Pro-Active Support Plans

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We are happy to help and would love to hear from you. Get in touch with us today!

Contact Details

Phone 1300 932 776 

Toowoomba 22 / 489 South St Toowoomba QLD 4350

Gold Coast 14 / 17 Karp Court Bundall QLD 4217

Mail PO Box 2773 Toowoomba 4350


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